A more focused approach
Holiday camps, PE, after school clubs, semi-private coaching, 1-2-1 coaching, birthday parties and more — providing a more focused approach to multiple sports, allowing greater growth in that sport.
More importantly, greater growth in becoming the person you want to become. Building confidence, self belief and social skills for your younger ones — or, you never know, for yourself.
We have personality. Myself and the people who work for Elite SF are genuine people with the correct drive and our hearts in the right place. I want to be proud of what we deliver, and so we need that across the board.
We are here to make a positive difference in bursting out that comfort zone, social skills, self belief, helping sculpt that top 1% in all areas of life and having fun doing it. Whether that is tailored sessions for your younger one or following the different coaching sessions at holiday camp, we develop character whilst improving their skills in the sport of their choice.

Founded January 2023
We are Elite
A newer business, branching across Bedford and Milton Keynes so far. We make sure everything is done correctly — the business and the coaching — and we have a high attention to detail. Always looking to work and improve where possible. The determination we have as a business for it to be the best is unmatched.
One example: we use a system of videos taken throughout every semi-private session, so every child has their own player profile. Session plans and coaches are assessed continuously.
We specialise in building people to be the best version of themselves, and developing that self belief to go on and achieve their goals. Whether that is our holiday camps showcasing the younger ones enjoying different sports and breaking out that comfort zone, or multi-sport birthday parties creating special moments for families and friends.
Give us the opportunity
The proof is in the pudding. Book a free taster session on our weekly groups, a £30 1-2-1 taster, or try our short-term fitness plans.
Always learning
We are always learning and developing to be the best. I want Elite SF to be the difference — and I want that difference to be sustainable.

About Jack
Hi, I’m Jack
Director and CEO of Elite SF.
- Clear enhanced DBS check
- Designated Safeguarding Lead
- Full Paediatric First Aid trained
- 11 years coaching experience
- FA Level 2 | LTA Level 2
Training a semi-pro football career until the broken leg — looking to get back into it. Part-time accountant studying ACCA self-employed alongside this, however Elite SF is my priority.
Whatever I do I want to be the best at it. My goal is to turn Elite SF into an empire, to build an Elite SF legacy. I have a real passion for the sports we offer and believe they build different aspects of character development. I want to grow the business but quality is prioritised. Growth whilst constantly improving quality is what matters to me.
My why
I find it weird talking about myself, but here we are
I’ve been coaching for a number of years in different companies and business environments, and I’ve seen what works and what doesn’t. Now it is time for my own unique take on this industry. I feel as though I can be the best out there with this. I work full time and more with Elite SF as I truly put my everything into it. Each day ‘working’ for Elite SF doesn’t feel like work — the difference I feel I am making outweighs that.
Sometimes I dabble in a bit of accountancy work on the side; I like to have multiple strings to my bow. I’d been in full time coaching all my life and found my academia side wasn’t being used as much as I’d hoped, so I started studying ACCA. After starting the business I put accountancy on the back burner, but it definitely helps me run Elite SF — while still letting out my big kid with the rest of the coaches and seeing those smiling faces.
I’m an interesting character, which you’ll most likely realise when you meet me. I’m just very me. Very open minded and the least judgemental person. I enjoy meeting new people and learning different perspectives, which Elite SF allows me to do. I strive to be out of my comfort zone and take every opportunity I can so that I can grow. I’ve learnt to be comfortable with the uncomfortable.
I’m quite a passionate, excitable person and will do a lot for the people close to me. I hold what we are creating close to me and the difference we are aiming to make. I say ‘creating’ and not ‘created’ as it will always be changing, improving and evolving to be better and the best. We work with feedback and constantly audit our own coaches, sessions and session plans to achieve this. Reflect and evolve.
Focused Progress
Give us the chance to impress you
Free taster sessions on our weekly groups, and a £30 taster on 1-2-1s. Book online in under a minute.
